Help for inventors is coming to town!

Many of you already know about the huge Independent Inventors Conference coming to Tampa this week, April 27 & 28 but if it slipped past your radar, I urge you to register now! https://events.invent.org/iicon/  There will be two full days of USPTO sponsored education designed to fill in your knowledge about being successful with your invention!  There will be numerous breakout sessions so you can attend classes on topics you want to learn about.  They have a roster of talented speakers and information that you will learn from for two days, but if you are a TBIC inventor, you also get a free bonus!  One of the speakers, Dr. Pamela Riddle Bird will be joining us on Wednesday night to give you a preview of the event!  Dr. Bird is an internationally recognized commercialization expert.  She is the Founder and CEO of Innovative Product Technologies, Inc., a product and technology based market commercialization corporation located in Gainesville, Florida.  Dr. Bird is the author of Inventing for Dummies and is the founder of the Inventors Educational Foundation, a non-profit public charity to assist in the educational, as well as commercialization needs of innovators and entrepreneurs.  She has authored of over 70 publications and has been quoted and featured in numerous newspapers throughout the country. 

We have been lucky enough to have had Dr. Bird visit in the past so we know that this will be a treat for all of our members attending this Wednesday night, April 25^th from 7-9 pm.  Get off to  an early start this week and educate yourself at the next TBIC meeting!  www.tbic.us 

Brainstorming with Inventors this Wednesday

Q) What the easiest and most effective way to communicate a new or revised brand message about your invention?

A) An effective tagline.

A tagline compresses the meaning of a product benefit, organizational vision, competitive position, brand promise, or experience into a cogent story. It’s the distilled essence of your brand message – conceived strategically, expressed artfully, and delivered persuasively.
Great stuff if you can get it! How do you come up with a winning tagline for your invention?
You can:
1) Pay thousands of dollars to some marketing firm that will throw stuff against the wall and see what sticks.
2) Do a focus group with a few friend and some ideas of your own and see if anyone likes them.
or
3) You could spend an evening with a few inventors and an instructor and go through a brainstorming session to see if you might get some creative advice!

If you picked 3 you are in luck because that is what we will be doing at the next Tampa Bay Inventors Council meeting on April 11th from 7 – 9 pm! Dan Jenkins returns to share a course that he teaches on brainstorming and on Wednesday we will pick two inventions to focus on. After some coaching, we will break into two different groups to see what kinds of taglines we can come up with. If you would like to have your invention analyzed and be the focus of the brainstorming, you must bring it with you and you must be a member. Join us this Wednesday night and be ready to have an interactive meeting that will open your eyes and open your mind for an evening of conceptualizing with inventors!
See you Wednesday!