Marketing 101 - next meeting -7/22/09
Allen Jernigan from My Marketing Department, Inc will give us an overview of the new marketing trends, Social Media (My Space, Facebook, etc) and Web 2.0 and how they apply to inventors and inventions. Allen will also give us insight into some low-cost and no-cost forms of advertising and marketing you can implement yourself. You will also learn about developing and utilizing a Power Team, Marketing to the Vital Few vs. the Trivial Many and some Free fun stuff!
Allen Jernigan is CEO of My Marketing Department, Inc and MMDprinting.com, which he founded in 2007. Allen spent 8 years working in professional sports including time with the San Diego Padres, Tampa Bay Devil Rays, New Orleans Saints and Minor League Hockey. He was the Director of Marketing for SunTrust Bank-Tampa Bay and oversaw marketing and advertising for 110 bank branches and 5 lines of business. As Director of Sales and Marketing for Home Discovery Real Estate, he oversaw a $10-million advertising budget which included TV, Radio, Web, Direct Mail, Billboards, Mobile Media and much more. Allen is the Chairman of the St Pete Chamber’s Ambassador Committee, Leadership Team of BNI-Largo, USA Today Small Business Panel, American Business Awards Judge, 2008 Ironman World Championships Outstanding Volunteer award winner and Board Member of the Tampa Bay Inventors Council.