T B I C News & Tidbits

This site has been created for the convenience of our members to see the very latest news and information that may be of immediate interest. Late breaking info on speakers, meetings, or other pertinent announcements can be found here.

March 18, 2015

Mass marketing at TBIC March 25th

Is your idea or invention right for mass marketing?  If you think you have a product that will appeal to the masses, you might want to promote it on television.   Consider your idea and see if it fits these categories:   Mass market appeal,   Compelling visual demonstrations,   Solves an important problem for customers,  Cost of goods allows for TV marketing,  Instant transformation- works quickly, Good value versus competitive alternatives, Not available at mass retail outlets..yet.   If you can answer yes to most of these questions, than you don’t want to miss this meeting!
This Wednesday TBIC will welcome Steve Silbiger, the Chief Marketing Officer of Top Dog Direct.  Steve had to delay his last scheduled visit but joins us this coming Wednesday in Tampa.  They develop and/or find new products which are then created as “As Seen on TV” products. Top Dog Direct creates compelling short-form commercials to launch TV branded products by advertising the right products that fit their mold. Compelling TV branded advertising drives direct response sales and a multiple of those sales at brick and mortar retailers. Steve's previous experience includes analyzing marketing data at Nutri/System Inc. and acting as new product director at National Media, where he discovered and developed new products for infomercials.  He is the author of the book, The Ten-Day MBA (4th Edition), an international bestseller with more than 400,000 copies sold. 
Please join us on March 25th to meet with Steve and learn what it takes to mass market your invention!