T B I C News & Tidbits

This site has been created for the convenience of our members to see the very latest news and information that may be of immediate interest. Late breaking info on speakers, meetings, or other pertinent announcements can be found here.

September 02, 2005

Packaging : Your Product’s First Impression

For September 28th:
Packaging has many important roles as a part of your product. It displays, it protects and it informs. With only 4 to 5 seconds to grab a consumer’s attention—your package has a tough job to do. The competition is fierce. Thousands of products are introduced each year. What can you do to stand out from the crowd? Create a package that does its job better than everyone else. Use graphics that wow, innovative and interesting materials and copy that sells.

There is a multitude of options for packaging a product. How do you decide what is the most effective and cost efficient solution for your product? You need to look at all of your options as you begin the process of preparing the package for your product. Packaging Management Group specializes in packaging development. With over 40-years, combined experience in the packaging industry, PMG is uniquely qualified to prepare the right package to successfully market your product. They can assist in the process from start to finish with expertise in designing, sourcing, printing, and marketing. You won’t get a second chance to make a first impression so come and get some information on how to do it right the first time.

Lynor Romer and Joan LeRoy of PMG will present to TBIC at the September 28th meeting. Their presentation topics will include:
-- Image Development
-- Packaging Your Product
-- Promoting Your Product

September 01, 2005

Speaker Set for September 14 Meeting

Rick Austin, Executive Producer at Lion’s Share Entertainment in Orlando, will be the speaker at the September 14th meeting. The company produces infomercials, TV ads, corporate videos, and presentations on CD/DVD. They are also responsible for the production of the TV program “Inventors Showcase”. The following brief description is taken from their website which can be found by clicking: http://www.lions-share-ent.com/

Lion's Share Entertainment is a creative company that uses "moving pictures" to sell.
In some instances we use moving pictures to sell products. In others we use moving pictures to sell ideas. In some instances we create what looks like pure entertainment, for the purpose of selling advertising, merchandise, and character based products. These moving picture images can be delivered in various formats- including television, film, interactive, Internet, CD-ROM, and DVDs. Thus, we create and produce programs, films, documentaries, videos, commercials, infomercials, DVDs, music videos, and interactive media that deliver a message, that entertain, that teach, that train and that tell a story. These messages and stories ultimately sell products by delivering audiences to advertisers, either directly or indirectly.