Marketing Principles for Inventors, this Wednesday
The Inventors Fair at the Florida State Fair has been off the hook for generating consumer reaction to our innovations! A special thanks to all who have come out to show fair goers the kinds of innovations we have developed at TBIC! And now that we have publicly launched our products, how do we capitalize on it and market our solutions? That will be the topic for our next meeting this Wednesday, Feb 22nd.
Joining us will be Dan Jenkins, the principal of the Grapple Hook Group, A B2B Industrial Marketing and Research firm based in Tampa. Dan holds an MBA in marketing from the University of South Florida and has taught over 25 marketing courses at several local universities including University of Tampa, Embry Riddle Aeronautical University and Mac Dill AFB. He will teach you: "Creating and Capturing Customer Value. Understanding The Market Place and Customer Needs, Different Marketing Strategies, Indentifying Target Markets, Market Segmentation, Product Positioning, SWOT Analysis, Four P’s of Marketing, and Why Marketing Plans Make Sense." He will wrap it up with ““What Made Steve Jobs So Damn Good” Please make sure that you get in early as this will be an excellent opportunity to learn how you can market your inventions and we don’t want you to miss a minute of it! See you this Wednesday.