Marketing Principles for Inventors, this Wednesday

The Inventors Fair at the Florida State Fair has been off the hook for generating consumer reaction to our innovations! A special thanks to all who have come out to show fair goers the kinds of innovations we have developed at TBIC! And now that we have publicly launched our products, how do we capitalize on it and market our solutions? That will be the topic for our next meeting this Wednesday, Feb 22nd.
Joining us will be Dan Jenkins, the principal of the Grapple Hook Group, A B2B Industrial Marketing and Research firm based in Tampa. Dan holds an MBA in marketing from the University of South Florida and has taught over 25 marketing courses at several local universities including University of Tampa, Embry Riddle Aeronautical University and Mac Dill AFB. He will teach you: "Creating and Capturing Customer Value. Understanding The Market Place and Customer Needs, Different Marketing Strategies, Indentifying Target Markets, Market Segmentation, Product Positioning, SWOT Analysis, Four P’s of Marketing, and Why Marketing Plans Make Sense." He will wrap it up with ““What Made Steve Jobs So Damn Good” Please make sure that you get in early as this will be an excellent opportunity to learn how you can market your inventions and we don’t want you to miss a minute of it! See you this Wednesday.

Imagine that you had a great idea for an invention and you wanted to share it with the world. How would you go about it? Perhaps you need to speak with an investor or manufacturer and convince them that your idea warrants support and their commitment. Are you comfortable telling your story? Do you think that maybe you could use a bit of advice on how to speak with authority?

That will be the focus of our next Tampa Bay Inventors council meeting, how to be an effective public speaker! This will be an excellent opportunity or anyone who will be sharing their invention at the Florida State Fair to get a crash course on presenting at your best. Our next speaker will be Mr. Bob Turel, with more than 30 years experience as a professional trainer and 16 years as a Toastmaster, Bob is perfectly positioned to assist you with your presentations and public speaking goals. He has assisted hundreds of corporate professionals and business owners to polish their communications skills as they relate to making important presentations, both in-person and on-camera. Bob works with people in a one-on-one format or in small workshops, and always provides the personal touch in his coaching practice.

Join us on Wednesday February 8th and get ready to actively hone your skills as an effective communicator! You may have the greatest invention in the world but if you can’t get the word out effectively, success will likely remain out of reach. Join us this Wednesday and improve your odds!