Successful Marketing 4/27/11 TBIC Meeting
Let’s say that you have a brilliant innovation that you want to share with the world. We have talked about defining it with product developers and building it with rapid prototyping to help you prepare for the market. How you get it known about and sold is the product of marketing. That is where we will focus our attention in our next meeting on April 27th 2011. Marketing and defining you innovation and methods to help you cope with the challenges. Joining us to speak on the topic is Ian Ippolito, founder and CEO of vWorker.
VWorker is a marketplace that connects businesses to virtual workers and can save them 36-80% versus traditional workers. Entrepreneur magazine called vWorker "one of the 100 most brilliant companies on our radar". It is a four time consecutive winner of the Inc. 5000 "fastest growing private company in the U.S.” award. It has been profiled in the Wall Street Journal, Business Week, Fast-Company and many other journals and magazines as a company exemplifying the shift of power to the new world-wide digital economy.
Ian Ippolito will discuss the challenges and obstacles he encountered in creating vWorker, and the marketing techniques that he employed to help him overcome them. This is a great opportunity to learn from someone who has traveled the path and faced the music. Join us on Wednesday, 4/27/11 at 7-9 PM and learn to steps you need to take and the words to the chorus so that you can succeed with your innovation! This will be an important lesson for any inventor so make sure that you get your seat early, this could be a packed house!