Find your Target Market this Wednesday

You have a product idea or innovation but wonder if it will sell. How big is your market, where can you find them and how can you market to them? One of the most important things that you can do is to try to get some market research to determine what your market is and how you can sell your product to them. That is why on this coming Wednesday, 3/9/2011, we will focus on ways to find and generate valid market research.

Joining us this Wednesday is Danielle Weitlauf, the TEC Launch Manager of STAR Technology Enterprise Center (STAR TEC). Danielle worked with the STAR TEC on the Pinellas Technology & Business Innovation Exchange (PTBIE), an annual tradeshow where the defense industry and subcontractors exhibit. Danielle also supports the regional federal contracting industry through the Florida Federal Contractors Association (FFCA). She has over ten years of experience in economic development, and is a Certified Economic Developer (CEcD) from the International Economic Development Council (IEDC). She holds a Bachelor of Science degree in Business Administration from Bowling Green State University and an executive MBA from the University of Sarasota.

Danielle is now assisting start-up companies find their market and learn about perspective customers. She will share how Star TEC approaches the issue of generating valid market research and provide some tips to starting your own client research campaign. Danielle will also share details about the up-coming Idea Camp and some other programs sponsored by STAR TEC. Knowing your market is vital to finding success as an inventor, so don’t miss this opportunity to add some skills to your experience. Join us this Wednesday 3/9/2011 from 7-9 PM and don't forget our special meeting with Stephen Key on Monday 3/7/2011!